Joico Defy Damage In A Flash

Joico Defy Damage In A Flash

Joico Defy Damage In A Flash

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A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds –delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.

Here’s Why You’ll Love It

  • Hair is up to 20X more resistant to breakage
  • Creates bonds and strengthens the hair structure
  • Leaves hair silky smooth without weighing down
  • Color safe
  • Silicone-free
  • PETA-approved, global animal test-free

Now Let’s Use It

  • Cleanse hair using Defy Damage Protective Shampoo.
  • Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
  • Work into hair until liquid turns creamy.
  • Leave in for 7 seconds.
  • Rinse.

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