VIRTUOUS BEAUTY
GENUINE | EFFECTIVE | RESPECTFUL

Certified vegan cosmetic formulas.
Devoid of animal-derived ingredients.
Vegetal, avant-garde, highly tolerable
formulations, which respect the environment.

 

 

 

Discover The Rituals

The Virtuous Scalp Ritual is the new ritual system based on organic medicinal herbs, vegetable oils and flower extracts dedicated to scalp care. A holistic wellness experience that involves mind, body and spirit, towards a state of psycho-physical balance.

E1/ ENERGISING

PREVENTION OF HAIR LOSS TREATMENT

Ritual indicated for the treatment of sensitive scalp and brittle hair, prone to falling out. The hair is thicker, healthy and invigorated. Dermatologically tested on sensitive skin.

 

E2/ REGROWTH

ANTI HAIR-LOSS INTENSIVE TREATMENT

Intensive anti-hair loss ritual for the treatment of physiological hair loss. The hair is thicker, healthy and invigorated. Proven results certified by trichological testing. Dermatologically tested.

 

E3/ PURIFYING

DETOXIFYING AND ANTIPOLLUTION TREATMENT

Ritual indicated for the treatment of intoxicated scalp. The properties help to detoxify the scalp removing atmospheric pollution residues. Dermatologically tested on sensitive skin.

 

E4/ DANDRUFF

INTENSIVE TREATMENT AGAINST DESQUAMATION

Ritual adjuvant in the treatment of dry and greasy dandruff. Counteracts the formation of dandruff and the oily sensation, while deeply purifying the skin. Dermatologically tested on sensitive scalp.

 

E5/ CALMING

SOOTHING ACTION TREATMENT

Ritual suitable for the treatment of sensitive skin made fragile by external aggressions. Essential oils reduce the feeling of discomfort, give relief and an immediate feeling of well-being. Tested on sensitive skin.

 

E6/ REBALANCING

SEBUM CONTROL TREATMENT

Ritual suitable for the treatment of the scalp with excess sebum. Helps to normalise excess sebaceous and sweat secretions. Hair and skin are clean for longer. Dermatologically tested on sensitive skin.

 

E7/ SPECIALS

Designed to enrich and enhance the benefits of The Virtuous Scalp Ritual. Used in combination with specific rituals, they help to rebalance, purify and strengthen the scalp and hair, ensuring optimal results and tailored care for every need.

 

 

 

BRITTLE HAIR

REGENERATING BEAUTY ROUTINE

WITH WHITE TRUFFLE PHYTOCOMPLEX

Restructures brittle, toneless and stressed hair. Filler effect that makes it softer and regenerated.

REPAIRS | RENEWS | HYDRATES

FRAGRANCE NOTES

GREEN — green bergamot, orange, green note
FLORAL — rose, jasmin, lily of the valley, hyacynth
ORIENTAL — patchouli, vetiver, tonka bean, tobacco, vanilla

 

 

 

COLOURED HAIR

AFTER COLOUR BEAUTY ROUTINE

WITH GREEN WALNUT PHYTOCOMPLEX

Protects hair colour from fading, prolongs its duration and provides extreme shine. Exalts colour results with a shiny, bright and long lasting final effect.

PROTECTS | HYDRATES | SHINES

FRAGRANCE NOTES

CITRUS/FLORAL — mandarin, rose
WOODY — wood, cedar, freesia
AMBERY — amber, lily of the valley

 

 

Delicate

Formula

 

Organic

Ingredients

 

 

Vegan

Friendly

 

 

Fragrance

Experience

 

 

Sustainable

Packaging

 

 

Responsible

Choices

 

CERTIFIED FORMULAS

Products with nonaggressive, ecocompatible and natural formulas obtained by limiting use of polluting chemical processes.
Dermocompatible and degradable ingredients suitable for sensitive skin.

ORGANIC INGREDIENTS

Formulations made of up to 97,5% ingredients of natural origin and organic farming, obtained without resorting to synthetic active ingredients.

VEGAN QUALITY

Absence of animal-derived ingredients and components, as well as the exclusion of animal substances and genetically modified organisms (GMOs) in the entire production cycle.

PETA APPROVED

Attesting to our company’s
commitment to fighting animal testing. We are against vivisection, experimenting and other brutal treatments on animals.

NICKEL TESTED

As a guarantee of protection from one of the most common allergies, the nickel value* each lot of production is checked.

*the tolerance threshold
which is lower than 1ppm.

*Previa can only be sold conceptually, we are not able to sell individual products. If you would like to find out more information on how to become a Previa concept salon please call 0118 930 2338 or email info@laceys.biz