Our certified, vegan cosmetic formulas are designed to offer the best of nature. With ingredients up to 100% of natural origin from organic farming, we work to guarantee respect towards you and our planet. We strive to discover innovative, genuine and highly tolerable solutions.
GENTLE FORMULAS / INGREDIENTS OF NATURAL ORIGIN AND FROM ORGANIC FARMING / VEGAN FORMULA / DERMATOLOGICALLY TESTED / NICKEL TESTED
We create effective, natural products without compromising on performance. We know the daily challenges that the professionals face in the salon, that’s why we offer formulas capable of meeting the high standards required.
PROVEN EFFECTIVENESS / PROFESSIONAL HAIR PRODUCTS / SENSORY STIMULATION / RESULTS GUARANTEED BY EXPERTS
Virtuous Beauty takes shape in small gestures we perform every day. We commit to respecting the environment we live in, creating eco-friendly products with low environmental impact, reducing waste as much as possible and building awareness of environmental issues.
LOW- ENVIRONMENTAL IMPACT / SUSTAINABLE DESIGN / RESPONSIBLE CONSUMPTION / MINDFUL APPROACH
VIRTUOUS BEAUTY
GENUINE | EFFECTIVE | RESPECTFUL
Certified vegan cosmetic formulas.
Devoid of animal-derived ingredients.
Vegetal, avant-garde, highly tolerable
formulations, which respect the environment.
Discover The Rituals
The Virtuous Scalp Ritual is the new ritual system based on organic medicinal herbs, vegetable oils and flower extracts dedicated to scalp care. A holistic wellness experience that involves mind, body and spirit, towards a state of psycho-physical balance.
Designed to enrich and enhance the benefits of The Virtuous Scalp Ritual. Used in combination with specific rituals, they help to rebalance, purify and strengthen the scalp and hair, ensuring optimal results and tailored care for every need.
BRITTLE HAIR
REGENERATING BEAUTY ROUTINE
WITH WHITE TRUFFLE PHYTOCOMPLEX
Restructures brittle, toneless and stressed hair. Filler effect that makes it softer and regenerated.
REPAIRS | RENEWS | HYDRATES
FRAGRANCE NOTES
GREEN — green bergamot, orange, green note
FLORAL — rose, jasmin, lily of the valley, hyacynth
ORIENTAL — patchouli, vetiver, tonka bean, tobacco, vanilla
COLOURED HAIR
AFTER COLOUR BEAUTY ROUTINE
WITH GREEN WALNUT PHYTOCOMPLEX
Protects hair colour from fading, prolongs its duration and provides extreme shine. Exalts colour results with a shiny, bright and long lasting final effect.
PROTECTS | HYDRATES | SHINES
FRAGRANCE NOTES
CITRUS/FLORAL — mandarin, rose
WOODY — wood, cedar, freesia
AMBERY — amber, lily of the valley
Delicate
Formula
Organic
Ingredients
Vegan
Friendly
Fragrance
Experience
Sustainable
Packaging
Responsible
Choices
CERTIFIED FORMULAS
Products with nonaggressive, ecocompatible and natural formulas obtained by limiting use of polluting chemical processes.
Dermocompatible and degradable ingredients suitable for sensitive skin.
ORGANIC INGREDIENTS
Formulations made of up to 97,5% ingredients of natural origin and organic farming, obtained without resorting to synthetic active ingredients.
VEGAN QUALITY
Absence of animal-derived ingredients and components, as well as the exclusion of animal substances and genetically modified organisms (GMOs) in the entire production cycle.
PETA APPROVED
Attesting to our company’s
commitment to fighting animal testing. We are against vivisection, experimenting and other brutal treatments on animals.
NICKEL TESTED
As a guarantee of protection from one of the most common allergies, the nickel value* each lot of production is checked.
*the tolerance threshold
which is lower than 1ppm.
