Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
Mission
Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.
Pioneering
Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.
Sustainability
Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).
Mission
Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.
Pioneering
Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.
Sustainability
Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).
Feel The Joi Of Gorgeous Healthy Hair
Here at Joico, we celebrate the triumph of transformation…inside AND out. And it all begins with game-changing, confidence-boosting products designed to make strong, healthy, gorgeous hair a joi-ful reality. From Defy Damage -- the next generation of bond-building and color protection that takes healthy hair into the future -- to the glorious vibrancy of LumiShine color, plus a virtual wardrobe of modern styling products, Joico delivers every day on our promise of healthy hair. With a little bit of happiness thrown in for good measure.
Here at Joico, we celebrate the triumph of transformation…inside AND out. And it all begins with game-changing, confidence-boosting products designed to make strong, healthy, gorgeous hair a joi-ful reality. From Defy Damage -- the next generation of bond-building and color protection that takes healthy hair into the future -- to the glorious vibrancy of LumiShine color, plus a virtual wardrobe of modern styling products, Joico delivers every day on our promise of healthy hair. With a little bit of happiness thrown in for good measure.
Best Sellers
Defy Damage Protective Shampoo
A rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against all types of daily damage.
K-PAK Color Therapy Luster Lock
With just one treatment Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger.
Blonde Life Brightening Veil
A powerful protective shield safeguards vulnerable blonde strands, leaving hair brighter, stronger, softer... gorgeous.
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