Joico logo
Joico logo

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

Joico Logo
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
Joico logo
Joico logo

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

Mission

Mission

Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Pioneering

Pioneering

Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.

Sustainability

Sustainability

Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).

Mission

Mission

Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Pioneering

Pioneering

Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.

Sustainability

Sustainability

Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).

Feel The Joi Of Gorgeous
Healthy Hair



Here at Joico, we celebrate the triumph of transformation…inside AND out. And it all begins with game-changing, confidence-boosting products designed to make strong, healthy, gorgeous hair a joi-ful reality. From Defy Damage -- the next generation of bond-building and color protection that takes healthy hair into the future -- to the glorious vibrancy of LumiShine color, plus a virtual wardrobe of modern styling products, Joico delivers every day on our promise of healthy hair. With a little bit of happiness thrown in for good measure.

Here at Joico, we celebrate the triumph of transformation…inside AND out. And it all begins with game-changing, confidence-boosting products designed to make strong, healthy, gorgeous hair a joi-ful reality. From Defy Damage -- the next generation of bond-building and color protection that takes healthy hair into the future -- to the glorious vibrancy of LumiShine color, plus a virtual wardrobe of modern styling products, Joico delivers every day on our promise of healthy hair. With a little bit of happiness thrown in for good measure.

Best Sellers

Defy Damage Protective Shampoo

A rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against all types of daily damage.

K-PAK Color Therapy Luster Lock

With just one treatment Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger.

Blonde Life Brightening Veil

A powerful protective shield safeguards vulnerable blonde strands, leaving hair brighter, stronger, softer... gorgeous.

Power Spray Fast-Dry Finishing Spray

Hairspray that gives you ultra-firm hold, the finest aerosol mist, increases shine by 170% and lasts three days.

Laceys can only ship Joico products to select postcode regions.

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COLLECTIONS

DEFY DAMAGE

BLONDE LIFE

K-PAK

K-PAK COLOR THERAPY

JOIFULL

MOISTURE RECOVERY

HYDRA SPLASH

STYLE & FINISH

DEFY DAMAGE

DEFY DAMAGE

BLONDE LIFE

BLONDE LIFE

K-PAK

K-PAK

K-PAK COLOR THERAPY

K-PAK COLOR THERAPY

Joifull

JOIFULL

MOISTURE RECOVERY

MOISTURE RECOVERY

HYDRA SPLASH

HYDRA SPLASH

SHAKE SERIES

SHAKE SERIES