Joico logo

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.
Joico logo

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

Mission

Mission

Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Pioneering

Pioneering

Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.

Sustainability

Sustainability

Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).

Mission

Mission

Operating for over 44 years Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Pioneering

Joico revolutionized the haircare industry with a patented Bio-Advanced Peptide Complex, a hair-repairing breakthrough that's worth it's weight in gold.

Sustainability

Joico is a proud EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency. Our plastic bottles for Joico’s shampoos and various sprays use up to 25% post-consumer recycled materials (PCR).



NEW INNERJOI™

Feel The Joi Of Gorgeous Healthy Hair


Here at Joico, we celebrate the triumph of transformation…inside AND out. And it all begins with game-changing, confidence-boosting products designed to make strong, healthy, gorgeous hair a joi-ful reality. From Defy Damage -- the next generation of bond-building and color protection that takes healthy hair into the future -- to the glorious vibrancy of LumiShine color, plus a virtual wardrobe of modern styling products, Joico delivers every day on our promise of healthy hair. With a little bit of happiness thrown in for good measure.

Best Sellers

LumiShine Permanent Color

Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!

Defy Damage Protective Shampoo

A rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against all types of daily damage.

Blonde Life Brightening Masque

This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing

K-PAK Intense Hydrator

Thirst-quenching treatment that delivers intense and immediate hydration to damaged and brittle strands, making it ideal for dry hair.

Laceys can only ship Joico products to select postcode regions.

Click here to view restrictions.

COLLECTIONS

COLOUR

COLORFUL

DEFY DAMAGE

BLONDE LIFE

K-PAK

K-PAK COLOR THERAPY

JOIFULL

MOISTURE RECOVERY

HYDRA SPLASH

STYLE & FINISH

YOUTHLOCK

HAIR REPAIR SYSTEM

COLOUR

COLORFUL

DEFY DAMAGE

BLONDE LIFE

K-PAK

K-PAK COLOR THERAPY

JOIFULL

MOISTURE RECOVERY

HYDRA SPLASH

STYLE & FINISH