Joico Blonde Life Creme Lightener
JOI & BENEFITS:
BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application
- Delivers up to 9+ levels of fast-acting lift!
- BUILD BONDS FOR STRONG BLONDES
- Reduces breakage by 77% in one application*
- Designed for on-/off- scalp application & easy rinsing
- Strengthens hair, making it 4x more resistant to breakage*
- You want up to 9+ levels of lift with less fear of damage**
- You want to go blonde quickly while maintaining healthy-looking hair
- You want the freedom to create off-the-scalp, freehand balayage and ombré looks
- You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
- You want blonde hair that is shiny and lustrous
- You want to help protect* strands for double-processed blondes
- You want a versatile formula for unlimited color techniques, including sombré and babylights
- *Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners
Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.
DO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.
Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.
Process up to 60 minutes or until desired result is achieved. No heat – room temperature only
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.