Joico Blonde Life Creme Lightener

Joico SKU: VBLIFE-CREME300
Joico Blonde Life Creme Lightener

Joico Blonde Life Creme Lightener

Joico SKU: VBLIFE-CREME300
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Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.

JOI & BENEFITS:

BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application

  • Delivers up to 9+ levels of fast-acting lift!
  • BUILD BONDS FOR STRONG BLONDES
  • Reduces breakage by 77% in one application*
  • Designed for on-/off- scalp application & easy rinsing
  • Strengthens hair, making it 4x more resistant to breakage*

IDEAL WHEN…

  • You want up to 9+ levels of lift with less fear of damage**
  • You want to go blonde quickly while maintaining healthy-looking hair
  • You want the freedom to create off-the-scalp, freehand balayage and ombré looks
  • You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
  • You want blonde hair that is shiny and lustrous
  • You want to help protect* strands for double-processed blondes
  • You want a versatile formula for unlimited color techniques, including sombré and babylights
  • *Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners

ON-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.

DO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.

OFF-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.

TIMING:

Process up to 60 minutes or until desired result is achieved. No heat – room temperature only

POST-COLOR SERVICE:

Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:

For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.


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