Name: Joico Blonde Life Creme Lightener
Brand: Joico
SKU: VBLIFE-CREME300
Availability: InStock

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Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.

JOI & BENEFITS:

BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application

Delivers up to 9+ levels of fast-acting lift!
BUILD BONDS FOR STRONG BLONDES
Reduces breakage by 77% in one application*
Designed for on-/off- scalp application & easy rinsing
Strengthens hair, making it 4x more resistant to breakage*

IDEAL WHEN…

You want up to 9+ levels of lift with less fear of damage**
You want to go blonde quickly while maintaining healthy-looking hair
You want the freedom to create off-the-scalp, freehand balayage and ombré looks
You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
You want blonde hair that is shiny and lustrous
You want to help protect* strands for double-processed blondes
You want a versatile formula for unlimited color techniques, including sombré and babylights
*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners

ON-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.

DO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.

OFF-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.

TIMING:

Process up to 60 minutes or until desired result is achieved. No heat – room temperature only

POST-COLOR SERVICE:

Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:

For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.