Blonde Life Demi-Permanent Liquid
BLONDE LIFE DEMI-GLOSS
Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.
JOI & BENEFITS:
Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
- One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
- Leaves hair looking luminous and shiny
- Intermixable shades for customizable results in one step
- Ideal viscosity for drip-free bottle application
- Ammonia-free formula
- Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair
- You want to craft luxe-looking, made-for-me shades
- You want toned, pre-lightened hair
- You want to refresh, glaze, or gloss blonde hair
- You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone
- Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone
NOW LET'S USE IT:
Mix 1:1 with 5 Volume Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
Process up to 20 minutes or until desired tone is achieved, at room temperature.
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.