Unlock hair’s youth potential with NEW LumiShine YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen – known to keep skin youthfully plump and improve skin elasticity and hydration – this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness*** are restored. Resistant gray gets our most gleaming and gorgeous coverage.

Experience 5 Flawless Features to help lock in hair’s youth

Graying hair: Lock in 100% gray coverage
Lifeless hair: Lock in body, movement, and bounce*
Coarse hair: Lock in manageability, noticeable smoothness, and increased softness**
Dull hair: Lock in radiance with up to 2X the shine***
Dry hair: Lock in hydration and help prevent breakage****
* With K-PAK® Color TherapyTM Shampoo and Conditioner
** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair
*** vs. untreated damaged hair
**** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo