Name: InnerJOI Strengthen Shampoo
Brand: Joico
SKU: IJ1-S-50STRENGTHEN
Availability: InStock

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This strengthening cleanser creates a rich-yet gentle lather that envelops tired strands with positive reinforcement.

Here’s Why You’ll Love It:

90% naturally-derived ingredients
Rich lather
Gentle cleansing
Free of SLS/SLES sulfates

DIRECTIONS: Apply to wet hair. Lather. Rinse. Follow with INNERJOI™ Strengthen Conditioner or Masque.

Let’s Look Inside:

COCONUT OIL

A known superfood used for centuries in both skincare and haircare.

ABYSSINIAN OIL

Rich in antioxidants and vitamins, is environmentally friendly due to its low water needs.

VEGAN PROTEIN

Made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER

Biodegradable and upcycled from the production of olive oil, helps support healthy-looking hair.

Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.