Name: Blonde Life Demi-Permanent Liquid
Brand: Joico
SKU: V7-10N
Availability: InStock

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Christmas Opening Times & Deliveries

For guaranteed delivery before Christmas, orders must be placed by 5pm on Thursday 19th December.

Orders can be placed until Friday 20th December, but pre-Christmas delivery is not guaranteed. Orders placed on Monday 23rd December will be delivered in the New Year.

We are closed from Tuesday 24th December and re-open on Thursday 2nd January.

BLONDE LIFE DEMI-GLOSS

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.

JOI & BENEFITS:

Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.

One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
Leaves hair looking luminous and shiny
Intermixable shades for customizable results in one step
Ideal viscosity for drip-free bottle application
Ammonia-free formula
Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair

IDEAL WHEN…

You want to craft luxe-looking, made-for-me shades
You want toned, pre-lightened hair
You want to refresh, glaze, or gloss blonde hair
You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone
Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone

NOW LET'S USE IT:

MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.

TIMING:
Process up to 20 minutes or until desired tone is achieved, at room temperature.

POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.