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Fudge The Rules

Fudge The Rules

Fudge celebrates the people who refuse to be labeled or 'boxed in' to one hairstyle. We're for people who want to turn heads, make a statement and defy expectations.

The Fudge Family

The Fudge Family

Fudge experts combine expertise and energy with a fresh outlook to transform your style. Dedicated to delivering world class colouring techniques with a sharp, fashion edge allowing you to make your statement!

Sustainability

Sustainability

All of our jars now contain 30% less plastic and are 100% recyclable. Of our styling range, 76% now contain PCR/PIR. We are working hard to make it 100%!

COLLECTIONS

Hair Care

HAIR CARE

Look sleek and feel chic with a little help from your favourite Fudge hair care products.

Look sleek and feel chic with a little help from your favourite Fudge hair care products.

TREATMENT

Banish hair woes with our strengthening hair treatments. Trust us, your tresses will thank us later!
 

Banish hair woes with our strengthening hair treatments. Trust us, your tresses will thank us later!

Styling

STYLING

Looking to flaunt a salon-worthy hairdo? Our hair styling products prep, style and fix your tresses in place, so you can steal the show.

Looking to flaunt a salon-worthy hairdo? Our hair styling products prep, style and fix your tresses in place, so you can steal the show.

BEST SELLERS

Shaper Styling Hair Paste

Medium hold texturizing hair wax cream for men, with semi-matte finish.

Clean Blonde Violet-Toning Shampoo

Instantly removes yellow tones from blonde hair, with hydrating guarana, for hair that’s blonder than blonde.

Matte Hed Extra Styling Clay

With a dual combination of kaolin and bentonite clays coating the hair, it absorbs moisture for an extra dry, matte finish.

Hair Gum Styling Gel

This fibrous hair gum gel delivers an extreme hold to control your style. Ideal for spiky wet looks and to give extra support to longer hair.