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A decline in the body’s production of lipids and essential amino acids leads to an undesirable change in texture and vibrancy that often leaves hair dull, brittle, coarse and wiry.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eA Comprehensive Solution to Gray, Aging Hair.\u003cbr\u003e \u003c\/strong\u003eRestores hair's soft, silky, manageable texture\u003cbr\u003e Revives hair's lustre and vibrancy\u003cbr\u003e Renews hair's color with exceptional, long-lasting gray coverage\u003cbr\u003e Reconstructs hair's structure for optimal health and condition\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"GREY","offer_id":44040037826783,"sku":"V2-GREY","price":8.63,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":44040039366879,"sku":"V2-RED","price":8.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/clearcontroller.jpg?v=1622596728"},{"product_id":"joico-vero-k-pak-color-veroxide-30-volume-9","title":"Joico Vero K-PAK Color Veroxide 30-Volume (9%)","description":"A gentle crème developer formulated with Squalane, a moisture binding component to help maintain the integrity of the hair structure throughout the coloring process and leaving hair in optimum condition.\u003cbr\u003e\r\n\u003cbr\u003e\r\nCompatible with Joico VeroLight, and all Joico Vero K-Pak Color shades (including Joico Vero K-Pak Color Age Defy), toners and high lifts.","brand":"Joico","offers":[{"title":"950ml","offer_id":39503999074487,"sku":"V30","price":11.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/30_volume_j13058.jpg?v=1622596730"},{"product_id":"joico-vero-k-pak-color-veroxide-40-volume-12","title":"Joico Vero K-PAK Color Veroxide 40-Volume (12%)","description":"A gentle crème developer formulated with Squalane, a moisture binding component to help maintain the integrity of the hair structure throughout the coloring process and leaving hair in optimum condition.\u003cbr\u003e\r\n\u003cbr\u003e\r\nCompatible with Joico VeroLight, and all Joico Vero K-Pak Color shades (including Joico Vero K-Pak Color Age Defy), toners and high lifts.","brand":"Joico","offers":[{"title":"950ml","offer_id":39503999172791,"sku":"V40","price":11.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/40_volume_j13060.jpg?v=1622596733"},{"product_id":"joico-vero-k-pak-color-verolight-dust-free","title":"Joico Vero K-PAK Color VeroLight Dust Free","description":"Now for on- and off-scalp use\u003cbr\u003e\r\nLifts up to 8 levels\u003cbr\u003e\r\nContains K-PAK Keratin and moisturizing Sorbitol Crystals for optimal protection\u003cbr\u003e\r\nDust-free for user comfort\u003cbr\u003e\r\nIdeal when fast-acting lift is desired","brand":"Joico","offers":[{"title":"454g","offer_id":39503999336631,"sku":"VBLEACH","price":26.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/verolightlighteningpowder.jpg?v=1627489687"},{"product_id":"joico-blonde-life-creme-lightener","title":"Joico Blonde Life Creme Lightener","description":"\u003cspan data-mce-fragment=\"1\"\u003eStart the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\n\u003cdiv class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1664841159596 vc_row-has-fill\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-12\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"vc_custom_heading cesis_text_transform_uppercase vc_custom_1659121346820\"\u003e\u003cstrong\u003eJOI \u0026amp; BENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1664841176053 vc_row-has-fill\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_icon_list cesis_il_1\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003cstrong\u003e\u003ci class=\"cesis_list_icon fa-dot-circle-o\"\u003e\u003c\/i\u003e\u003c\/strong\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eBLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ci class=\"cesis_list_icon fa-dot-circle-o\"\u003e\u003c\/i\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 9+ levels of fast-acting lift!\u003c\/li\u003e\n\u003cli\u003eBUILD BONDS FOR STRONG BLONDES\u003c\/li\u003e\n\u003cli\u003eReduces breakage by 77% in one application*\u003c\/li\u003e\n\u003cli\u003eDesigned for on-\/off- scalp application \u0026amp; easy rinsing\u003c\/li\u003e\n\u003cli\u003eStrengthens hair, making it 4x more resistant to breakage*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\u003ci class=\"cesis_list_icon fa-dot-circle-o\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"vc_custom_heading cesis_text_transform_uppercase vc_custom_1659399510474\"\u003e\u003cstrong\u003eIDEAL WHEN…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_icon_list cesis_il_1\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003cstrong\u003e\u003ci class=\"cesis_list_icon fa-check2\"\u003e\u003c\/i\u003e\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eYou want up to 9+ levels of lift with less fear of damage**\u003c\/li\u003e\n\u003cli\u003eYou want to go blonde quickly while maintaining healthy-looking hair\u003c\/li\u003e\n\u003cli\u003eYou want the freedom to create off-the-scalp, freehand balayage and ombré looks\u003c\/li\u003e\n\u003cli\u003eYou want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity\u003c\/li\u003e\n\u003cli\u003eYou want blonde hair that is shiny and lustrous\u003c\/li\u003e\n\u003cli\u003eYou want to help protect* strands for double-processed blondes\u003c\/li\u003e\n\u003cli\u003eYou want a versatile formula for unlimited color techniques, including sombré and babylights\u003c\/li\u003e\n\u003cli\u003e*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\u003ci class=\"cesis_list_icon fa-check2\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003eON-SCALP APPLICATION\u003c\/h4\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eMix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003eDO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003eOFF-SCALP APPLICATION\u003c\/h4\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eMix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003eTIMING:\u003c\/h4\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eProcess up to 60 minutes or until desired result is achieved. No heat – room temperature only\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003ePOST-COLOR SERVICE:\u003c\/h4\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eRinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ch4 class=\"cesis_list_heading alt_font\"\u003eDEFY DAMAGE SERVICE:\u003c\/h4\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eFor damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e","brand":"Joico","offers":[{"title":"300g","offer_id":39503999467703,"sku":"VBLIFE-CREME300","price":28.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/files\/cremelightner.jpg?v=1683018469"},{"product_id":"joico-vero-k-pak-color-vero-glaze","title":"Joico Vero K-PAK Color Vero Glaze","description":"\u003cspan id=\"docs-internal-guid-8f978b91-e030-c3ad-272b-a6fdec7bc84d\"\u003e\u003c\/span\u003e\r\nProduces Tonal Change Without Lifting\u003cbr\u003e\r\n\u003cbr\u003e\r\nLasts 10 to 15 Shampoos\u003cbr\u003e\r\n\u003cbr\u003e\r\nBlends Greys\u003cbr\u003e\r\n\u003cbr\u003e\r\nVeroGlaze no-lift developer transforms Vero K-PAK permanent creme color into a deposit-only creme color.\u003cbr\u003e","brand":"Joico","offers":[{"title":"950ml","offer_id":39503999729847,"sku":"VGLA","price":11.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joico-vero-k-pak-color-vero-glaze.jpg?v=1622596770"},{"product_id":"joico-vero-k-pak-color-stainless-color-stain-remover","title":"Joico Vero K-PAK Color Stainless Color Stain Remover","description":"A professional formula designed for the gentle and safe removal of color staining on the skin, scalp and hands.","brand":"Joico","offers":[{"title":"118ml","offer_id":39503999762615,"sku":"VSTA","price":9.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joico-stainless-color-stain-remover.jpg?v=1622596775"},{"product_id":"joico-blonde-life-brightening-masque","title":"Joico Blonde Life Brightening Masque","description":"Joico Blonde Life Brightening Masque to intensely hydrate, detox and illuminate highlighted hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nMasques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal clear perfection here. ","brand":"Joico","offers":[{"title":"150ml","offer_id":39504002449591,"sku":"JR1-T-BLIFER","price":12.81,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":44044901744863,"sku":"JR1-T-50BLIFE","price":5.22,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/blondelifemasque5oz.jpg?v=1622596814"},{"product_id":"joico-k-pak-cuticle-sealer","title":"Joico K-PAK Cuticle Sealer","description":"Joico K-Pak Professional Cuticle Sealer , this double-action pH neutralizer and cuticle sealer is an acidifier that smoothes and tightens the cuticle, and locks in curl and color. \u003cbr\u003e\r\n\u003cbr\u003e\r\nThe low pH formula reduces hair swelling caused by chemical services , such as tinting, lightening, straightening and perming. It deactivates and removes ammonia and peroxide residues while eliminating perm odors. \u003cbr\u003e\r\n\u003cbr\u003e\r\nThis balance of 19 essential amino acids (the building blocks of hair) adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.","brand":"Joico","offers":[{"title":"Litre","offer_id":39504002875575,"sku":"JR2-KP-CUTICLE","price":25.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joicocuticlesealer1000ml.jpg?v=1642095946"},{"product_id":"joico-blonde-life-brilliant-glow-brightening-oil","title":"Joico Blonde Life Brilliant Glow Brightening Oil","description":"The shine-boosting properties of this lustrous Blonde Life formula work a double shift–sealing in moisture, leaving frizz behind.\u003cbr\u003e\r\n• Makes blonde hair appear brighter than ever\u003cbr\u003e\r\n• 2X more shine* for extraordinary illumination\u003cbr\u003e\r\n• Won’t stain even the palest shades of blonde\u003cbr\u003e\r\n• Makes hair 7X stronger**\u003cbr\u003e\r\n• Smoothing ingredients  ght frizz\u003cbr\u003e\r\n• Hair feels instantly silky and soft to the touch\u003cbr\u003e\r\n• Exotic oils hydrate hair with nourishing moisture\u003cbr\u003e\r\n• Provides 87% less combing breakage on clean, damaged hair • Can be used on damp or dry hair\u003cbr\u003e\r\n* vs. untreated damaged hair\u003cbr\u003e\r\n** against combing breakage on clean, damaged hair","brand":"Joico","offers":[{"title":"100ml","offer_id":39504002941111,"sku":"JR3-BLIFER-GLOWOIL","price":13.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joibrilliantglow.jpg?v=1622603794"},{"product_id":"joico-vero-k-pak-color-veroxide-20-volume-6","title":"Joico Vero K-PAK Color Veroxide 20-Volume (6%)","description":"A gentle crème developer formulated with Squalane, a moisture binding component to help maintain the integrity of the hair structure throughout the coloring process and leaving hair in optimum condition.\u003cbr\u003e\r\n\u003cbr\u003e\r\nCompatible with Joico VeroLight, and all Joico Vero K-Pak Color shades (including Joico Vero K-Pak Color Age Defy), toners and high lifts.","brand":"Joico","offers":[{"title":"950ml","offer_id":39504004284599,"sku":"V20","price":11.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/20_volume_j13056.jpg?v=1622596939"},{"product_id":"joico-k-pak-clarifying-shampoo","title":"Joico K-PAK Clarifying Shampoo","description":"Perfect choice for everyone – even hard-core swimmers. 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Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThe inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.","brand":"Joico","offers":[{"title":"300ml","offer_id":39504005595319,"sku":"JR1-S-KPCT","price":11.57,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":44044857442527,"sku":"JR1-S-50KPCT","price":3.15,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044857475295,"sku":"JR4-S-KPCT","price":28.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joicokpakcolortherapyshampoo300ml090721.jpg?v=1631024981"},{"product_id":"joico-moisture-recovery-shampoo","title":"Joico Moisture Recovery Shampoo","description":"Joico Moisture Recovery Shampoo is the perfect choice for dry-to-extremely-dry strands that are panting for a rescue. \u003cbr\u003e\r\n\u003cbr\u003e\r\nFeatures \u0026amp; Benefits:\u003cbr\u003e\r\nGently cleanses hair without stripping vital moisture\u003cbr\u003e\r\nHelps replenish lost moisture\u003cbr\u003e\r\nRestores smoothness \u0026amp; elasticity","brand":"Joico","offers":[{"title":"300ml","offer_id":39504005660855,"sku":"JR1-S-MRR","price":10.26,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":44044857639135,"sku":"JR1-S-50MRR","price":3.05,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044857671903,"sku":"JR4-S-MRR","price":26.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joicomoisturerecoveryshampoo101oz.jpg?v=1630700928"},{"product_id":"joico-k-pak-shampoo","title":"Joico K-PAK Reconstructing Shampoo","description":"Joico K-Pak Shampoo For Damaged Hair is a reconstructive cleanser specially designed to strengthen and condition weak, damaged and depleted hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nExpertly formulated with Joico’s exclusive Keratin Silicone Complex, K-Pak Shampoo For Damaged Hair replenishes Amino Acids and fills in the damaged areas of the hair cuticle. A nourishing blend of Aloe and Vitamin E provide damaged hair with essential nutrients and antioxidant protection whilst rehydrating the hair and maintaining healthy moisture levels.\u003cbr\u003e\r\n\u003cbr\u003e\r\nK-Pak Shampoo For Damaged Hair is developed specifically to start the K-Pak reconstructive process that is vital in repairing your damaged hair. With a rich and effective formulation, this reparative shampoo gently yet thoroughly cleanses the hair and removes dirt, impurities and excess oils.\u003cbr\u003e\r\n\u003cbr\u003e\r\nRecently reformulated to include Joico’s revolutionary Bio-Advanced Peptide Complex, K-Pak Shampoo For Damaged Hair replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.\u003cbr\u003e\r\n\u003cbr\u003e\r\nYour hair will become stronger and more resilient to external damage; plus, because nutrients and structure that has been missing or damaged is being replenished, the hair will be more responsive to styling. K-Pak Shampoo For Damaged Hair leaves the hair soft, shiny and manageable with added health and vitality without being weighed down.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTip: For best results follow with K-Pak Conditioner For Damaged Hair or your desired K-Pak Reconstructive Treatment.","brand":"Joico","offers":[{"title":"300ml","offer_id":39504005824695,"sku":"JR1-S-KP","price":11.57,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044858130655,"sku":"JR4-S-KP","price":28.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/092221joicohaircarejoicoreconstructingshampoo300ml.jpg?v=1632342535"},{"product_id":"joico-moisture-recovery-treatment-balm","title":"Joico Moisture Recovery Treatment Balm","description":"Use Joico Moisture Recover Treatment Balm to rehydrate dry, coarse hair in 5 minutes. Increases hair strength and reduces breakage.\u003cbr\u003e\r\n\u003cbr\u003e\r\nFeatures \u0026amp; Benefits:\u003cbr\u003e\r\nIncrease Hair Strength\u003cbr\u003e\r\nReduce Breakage up to 80%\u003cbr\u003e\r\nReplenish Lost Moisture and Deeply Hydrates\u003cbr\u003e\r\nReduces Frizz\u003cbr\u003e\r\nAdds Softness, Shine and Movement","brand":"Joico","offers":[{"title":"250ml","offer_id":39504006021303,"sku":"JR1-T-MRR","price":11.19,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":44044857770207,"sku":"JR4-T-MRR","price":19.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joicomoisturerecoverybalm85oz.jpg?v=1631024988"},{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo","description":"You’ll never lose your cool with Joico Blonde Life Violet Shampoo – a brilliant, brass-neutralizing cleanser, free of SLS\/SLES Sulfates*, that instantly tackles undesirable yellow tones, so cool blondes stay nice and icy.\r\n\u003cul\u003e\r\n    \u003cli\u003eRich lather gently cleanses hair\u003c\/li\u003e\r\n    \u003cli\u003eFree of SLS\/SLES Sulfates\u003c\/li\u003e\r\n    \u003cli\u003eNourish and protect fragile blonde hair\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":39504006316215,"sku":"JR1-S-BLV","price":11.57,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044857868511,"sku":"JR4-S-BLV","price":28.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joiblvioletshampoo10oz.jpg?v=1622597054"},{"product_id":"joico-joifull-volumizing-shampoo","title":"Joico JoiFull Volumizing Shampoo","description":"JoiFull Volumizing Shampoo is made for plush, long-lasting fullness and volume. We're setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen – uniquely nourished and ready for extraordinary body with a natural feel.\u003cbr\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eRich lather gently, yet thoroughly, cleanses hair\u003c\/li\u003e\r\n    \u003cli\u003eAdds instant, lightweight body\u003c\/li\u003e\r\n    \u003cli\u003eInstantly adds shine\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":39504006971575,"sku":"JR1-S-JF","price":10.26,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044858392799,"sku":"JR4-S-JF","price":26.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joifullshampoo10oz.jpg?v=1622597052"},{"product_id":"joico-moisture-recovery-conditioner","title":"Joico Moisture Recovery Conditioner","description":"Joico Moisture Recovery Conditioner is the perfect choice for dry-to-extremely-dry hair that’s dying for a drink.\u003cbr\u003e\r\n\u003cbr\u003e\r\nFeatures \u0026amp; Benefits:\u003cbr\u003e\r\nEasily detangles dry hair\u003cbr\u003e\r\nReduces breakage by up to 55%\u003cbr\u003e\r\nDeeply nourishes dry-to-extremely dry hair\u003cbr\u003e\r\nAdds softness, smoothness, and shine","brand":"Joico","offers":[{"title":"250ml","offer_id":39504007528631,"sku":"JR1-C-MRR","price":10.87,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":44044858065119,"sku":"JR1-C-50MRR","price":3.32,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":44044858097887,"sku":"JR4-C-MRR","price":27.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/7843\/3719\/products\/joicomoisturerecoveryconditioner85oz.jpg?v=1632342539"},{"product_id":"joico-vero-k-pak-age-defy-permanent-color-1","title":"Joico Vero K-PAK Age Defy Permanent Color","description":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\r\n\u003cdiv class=\"section\"\u003e\r\n\u003cdiv class=\"layoutArea\"\u003e\r\n\u003cdiv class=\"column\"\u003e\r\nDon't just cover up aging, defy it with age defy series, a breakthrough permanent haircolor collection from Vero K-PAK Color that reverses the signs of aging.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eHair Ages\u003cbr\u003e\r\n\u003c\/strong\u003eLike skin, hair is affected by changes in the body’s chemistry as we age, and particularly after the age of 40. the chronological aging of hair causes it to grow differently and turn gray. 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